Effective Date: 14th August 2025
Mother Knows Tech values and respects your privacy. We are committed to protecting your personal information and complying with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs), and other applicable privacy laws.
This Privacy Policy explains how we collect, hold, use, and disclose your personal information, and how we maintain its quality and security.
1. What is Personal Information?
“Personal information” is defined in the Privacy Act as any information or opinion (whether true or not, and whether recorded in a material form or not) about an identified individual, or an individual who is reasonably identifiable.
This includes information that directly identifies you (e.g., your name) or indirectly identifies you (e.g., your email address in combination with other information).
2. What Personal Information Do We Collect?
The personal information we collect depends on your interactions with us and what you choose to share. This may include:
- First name and last name
- Mailing or street address
- Email address
- Phone number
You may choose not to provide personal information. Where lawful and practical, you may interact with us anonymously or under a pseudonym. However, this may mean we are unable to provide certain services or respond to your requests.
3. How We Collect Your Personal Information
We may collect your personal information directly from you when you:
- Interact with us over the phone, in person, or online
- Participate in surveys or questionnaires
- Attend a Mother Knows Tech event
- Subscribe to our mailing list
- Purchase a product from our online store
4. Collecting Personal Information from Third Parties
Where it is reasonably necessary for our functions or activities, we may collect personal information about you from third parties, in accordance with the APPs. This may include:
- Payment service providers – We may receive limited payment details (e.g., transaction confirmation or reference numbers) from secure payment processors when you purchase our products.
- Email marketing platforms – If you register for our newsletter or download a free resource via a third-party service, we may receive your name, email address, and other details you provide.
- Analytics and service providers – We may obtain aggregated or anonymised data from analytics services to understand website usage and improve our services.
We will only collect personal information from third parties where:
- You have consented to such collection;
- You would reasonably expect us to collect the information in this way; or
- It is otherwise permitted or required by law.
5. How We Use Your Personal Information
We use your personal information for purposes directly related to our functions and activities, including:
- Processing your orders and managing payments
- Communicating with you about your purchases, enquiries, or account
- Sending newsletters, promotions, and other marketing (with your consent or as permitted by law)
- Analysing website usage to improve our services
- Meeting our legal obligations and responding to lawful requests
We will not use your personal information for other purposes unless:
- You have given your consent; or
- The use is authorised or required by law.
6. Disclosure of Personal Information
We may disclose your personal information to third parties where you would reasonably expect us to do so, including:
- IT and website hosting providers
- Marketing and communications providers
- Professional advisers (e.g., accountants, lawyers)
7. Transfer of Personal Information Overseas
Some third-party service providers may be located outside Australia or store data on overseas servers.
We will take reasonable steps to ensure the overseas recipient complies with privacy obligations similar to the APPs or that you have consented to the disclosure. We will only transfer personal information overseas if:
- You have provided your consent;
- The recipient is subject to laws substantially similar to the APPs; or
- The disclosure is required or authorised by law.
8. How We Protect Your Personal Information
We take reasonable steps to keep your personal information secure, including by:
- Restricting access to authorised personnel only
- Using technical safeguards such as firewalls and antivirus software
- Using trusted and reputable third-party applications and hosting services
9. Online Activity
Cookies – Our website uses cookies to improve user experience. Cookies do not identify you personally. You may disable cookies in your browser settings, but this may impact site functionality.
Website Analytics – We use Google Analytics to understand visitor traffic and improve our services. Data is mostly anonymous but may be linked to you in certain circumstances.
10. Direct Marketing
We may send you marketing communications about our products or services if you have requested or consented to receive them, or as otherwise permitted by law.
You can opt out at any time by following the “unsubscribe” link in our communications or contacting us directly.
We comply with the Spam Act 2003 (Cth) and other applicable marketing laws.
11. Retention of Personal Information
We will not keep your personal information longer than necessary. Generally, this means retaining it only for the duration of your relationship with us unless required by law to keep it longer.
12. Accessing and Correcting Your Personal Information
You may request access to or correction of the personal information we hold about you. Requests can be made by contacting us (see section 14). We will respond within a reasonable timeframe, usually within 7 days.
13. Links to Third-Party Sites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of third parties and encourage you to review their privacy policies.
14. Complaints and Inquiries
If you have a concern or complaint about our handling of your personal information, please contact us at:
Email: info@motherknowstech.com
We may require proof of your identity before processing your request. We aim to respond within 7 days.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) via www.oaic.gov.au.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will revise the “Effective Date” at the top of this Policy.
We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.
16. Contact Us
For questions about this Privacy Policy or our data handling practices, please contact:
Email: info@motherknowstech.com